Land Rover is overhauling its product lineup. The company is shifting the strategy to emphasize three sub-brands: Range Rover, Defender and Discovery. And Land Rover is going electric. Land Rover plans for every vehicle to offer a battery-electric option by 2030 — when the company expects 60 percent of its vehicle sales to be battery-electric. JLR confirmed that the first Land Rover EV will be a Range Rover Electric launching in 2025.
Here's what we know about it so far.
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Here's the first Range Rover Electric teaser video
Land Rover released its first teaser for the Range Rover Electric in December 2023. It offers our first fleeting glimpses of the vehicle driven by a model wearing wellies. (Land Rover confirmed that no fish were harmed during the filming.)
The Range Rover Electric has an 800-volt architecture
Land Rover
Land Rover confirmed that the Range Rover Electric does use an 800-volt architecture. What does that mean? Basically, higher voltage means better efficiency, better performance and faster charging. For context, the Porsche Taycan was the first car to get 800V architecture.
The Range Rover Electric can wade through water
Land Rover
Land Rover did provide one spec for the Range Rover Electric: water fording depth. It's 850 mm or 33.46 inches, which is the same as a Defender on coil springs and about the same as a Sasquatch package-equipped Ford Bronco.
That capability should assuage concerns about it being a serious off-roader.
The Range Rover Electric will run on a new platform
Land Rover
JLR says the Range Rover Electric will be a medium-sized luxury SUV. It will run on a new EMA platform that will be all-electric. It won't be the first JLR EV — Jaguar already launched the I-Pace — but it will be the first JLR EV built in-house.
The EMA is distinct from the MLA platform underpinning the new Range Rover (shown here) and Range Rover Sport. But the MLA will be capable of offering battery-electric powertrains as well as combustion and hybrid. So it's conceivable we could get EV versions of those specific vehicles down the road.
JLR has not provided any target performance or range figures yet.
You won't need to call it a Land Rover Range Rover Electric
Land Rover
JLR is instituting a new "House of Brands" strategy. So instead of Land Rover and Jaguar, it will be Range Rover, Defender, Discovery and Jaguar. But Range Rover, Defender and Discovery will still have a Land Rover "trust mark."
It's not 100 percent clear how this will play out. But the upshot seems to be that you'll still go to a Land Rover dealer. Range Rover Defender and Discovery vehicles will still carry Land Rover badging. But you won't need to call a Range Rover a "Land Rover Range Rover," which no one was doing anyway.
How much will the Range Rover Electric cost?
Land Rover
We don't know yet. But our educated guess is that it will be pricey. Range Rover's current midsize model, the Range Rover Sport, startsat $83,000. The PHEV Range Rover Sport starts at $104,200. We would expect the EV version to be even more expensive.
